Elder Farmers' Market Nutrition Program - Florida

An Effective Practice


The Elder Farmers' Market Nutrition Program provides low-income elders with coupons that can be redeemed at participating farmers' markets. The program, funded through the United States Department of Agriculture, increases access to locally grown fruits, vegetables, and herbs. Individuals aged 60 and older with an income of up to 185% of the federal poverty level are eligible to receive up to $60 worth of coupons annually through program. The coupons can be used between April and August of each year with participating vendors at markets; the farmers later exchange the coupons for cash through a financial intermediary.

Goal / Mission

The goal of the Elder Farmers' Market Nutrition Program is to help low-income elders improve their nutrition through access to fresh produce that they may not otherwise be able to afford.

Results / Accomplishments

During the 2006 program year, $238,320 worth of coupons was distributed serving 3,954 elders. A majority of participants reported that the coupons freed some of their fixed income for other food costs. Among consumers 84.2% were eating more fruits and vegetables daily, and 46.6% tried at least one new fruit of vegetables. Nearly 200 farmers participated as vendors, all of whom gave the program an overall "A" or "B" grade on an A, B, C, D, or F scale. Nearly all (98.9%) farmers would recommend the program to other farmers.

About this Promising Practice

Primary Contact
Florida Department of Elder Affairs
4040 Esplanade Way,
Tallahassee, FL 32399-7000
(850) 414-2000
Health / Older Adults & Aging
Health / Exercise, Nutrition, & Weight
Florida Department of Elder Affairs, Florida Department of Agriculture and Consumer Services
United States Department of Agriculture
Date of publication
Date of implementation
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Target Audience